Why publish on iBooks?

Something that’s been of interest to me lately, is why so few of the local comics people I know publish on Apple’s iBooks store. It seems obvious to me why you would, but I can also see the reasons why you wouldn’t – it’s a single platform (Mac and iOS) reading solution, and requires that you have an American taxation registration. There’s also only one graphical tool for producing books for it, InDesign Creative Cloud, which is a $20-$30 monthly subscription cost (or $240/year). Note, Apple offers the iBooks Author application, but it doesn’t do paginated reading, or allow images to be zoomed larger than full screen.

But, if you were to look at iBooks, here’s a list of the reasons to compare against whatever solution you’re using currently:

  • Revenue Cut: The basic revenue split is 70% you, 30% to Apple. Any other comics reading / buying app that offers in-app purchasing means the app vendor is paying you out of their 70% cut of the cover price.
  • First Party Application: iBooks is already on the device, and customers can buy books within the application.
  • Price Control: Apple can never override your price to discount your book and lower the market’s expectation of the value of your work.
  • Product Control: You do all the authoring, Apple doesn’t change your files, resize your images etc. What you create and test, is what the reader gets.
  • Preview Control: You can author the preview separately to choose what it contains, and Apple adds a page with a “buy full version” button to the end.
  • Free Books Cost You Nothing: Offer your books for free, you don’t pay any fees at all. If you’re only offering free books, you don’t even need to fill in the financials and tax information.
  • Quick Approval: Apple claim that 90% of books get reviewed within 1 day. In practice I’ve found it takes about 7-10 days from submission to being on sale.
  • Copy Protection: If you want to use DRM, Apple’s solution is unobtrusive and effective. If you choose to go DRM-Free, your file is still watermarked to the buyer, so you can get an idea of where that torrented version originated.
  • Analytics: live sales and revenue data broken down by territory and exportable to spreadsheets.
  • Good Tech Support: I’ve only had positive experiences with Apple’s book developer support staff. They have an Australian freecall phone number, and the staff take ownership of issues.
  • No Multiyear Contract: You can pull your book from the store or suspend sales at any time. People who’ve already bought it will still be able to download it, but it won’t be available to anyone else.
  • No Exclusivity Requirements: you can put your book in any other store (the iBooks Author application, which isn’t really good for comics, only produces files for the iBooks store).

iBooks EPUB Cover problems

How do you ensure the iBooks library image is readable, when the typography of your cover is too small in icon view?

Book Cover
Icon Cover

The answer to that is actually really simple, but has a quirk that can trip up a publisher, because the behaviour of files downloaded from the iBooks / iTunes store differs from how they work when loaded directly through iTunes or iBooks (formerly Book Proofer).

Solution first, then quirk afterwards.

By default, iBooks uses the file listed as the cover image in your package.opf file to generate the icon:

<item id="cover" href="images/cover.jpg" media-type="image/jpeg" properties="cover-image"/>

That image is the one you create optimised to be seen as a tiny icon in your iBooks library, which in icon view has no text labels (the origin of this problem).

The image optimised for full screen viewing and placed within your cover html page can then be listed separately:

<item id="front-cover" href="images/outside_front.jpg" media-type="image/jpeg"></item>

When you load this EPUB into iBooks, the image tagged as having the “cover-image” property will be used to create the icon.

When submitting your files via iTunes Producer, you have a cover image imagewell, and Apple then uses that to create the image of your book in the iTunes & iBooks stores, as well as the iTunes Preview website. It also uses that image to create the icon you see in the icon view of your iBooks library.

So, if you try to use your “big art” version of the cover to be the hero image of your book within iTunes / iBooks / iTunes Preview, when someone downloads your book, that’s the version of the cover image that’ll be used for the icon view in the Library. Importantly, that image will override the image you’ve hard-coded into your EPUB to be the cover image.

So, the solution in the end, is to design your icon view art so that it looks OK when presented as the hero image of your book in iTunes / iBooks / iTunes Preview, and remember that the “Preview” tag will obscure the top right corner when a preview is downloaded – hence my putting the author name on the left in the examples above.

If this article was of use, a donation would help support my projects.

A guide to EPUB Comics for iBooks

So, based on discussions with a number of local comics people, especially in the wake of the recent ComiXology Amazon buyout, and the brouhaha over the removal of purchase options from ComiXology’s app, I decided to put together a primer on how to build EPUB comic books, like the ones I’m doing, for folks who are interested in getting onto the iBooks platform.

Now, I’ve never used ComiXology, so my opinions / comparisons are somewhat secondhand, but here’s the way iBooks works.

  • You, the creator do all the work authoring the files – Apple doesn’t alter, fix, edit or optimise them.
  • You, the creator set the price – Apple doesn’t discount, give away or in any other way mess with your retail price.
  • You, the creator get 70% of the cover price.
  • You, the creator can build the preview version of your book, and the iBooks reader app will automatically display a “buy & download the full version” link on a blank last page added.
  • You, the creator upload your own choice of example screenshots.
  • iBooks / iTunes store tech support staff are brilliant – super helpful, super keen, and keep you in the loop if there’s a problem that needs to be fixed at Apple’s end.
  • As far as I know, you can pull your book at any time, and it will go off sale (no contracts granting Apple x-number of years of sales), though those who’ve bought it already will continue to be able to download it.
  • You get to choose if your book has DRM or not. Personally, I do put DRM on my files, because it ensures the reading experience is the one I created (given I use a lot of WebKit specific design and scripting) – locking the reader to iBooks on a Mac or iPad. Non-DRMed files are still watermarked to the buyer’s iTunes store account.

With comics, you’re producing what’s called a “fixed layout EPUB”, which in the iBooks reader app means your page art is edge to edge, and the controls are displayed differently. The authoring tools necessary are a text editor, and any image editing apps you already use.

A Fixed Layout EPUB is basically a website. Each page of your book is a separate webpage, with content entered using HTML, and CSS to define how everything looks. You define the size of the viewport to be the size of your page, and then you can use positioning values to place things exactly where you want them.

It’s web design, without the ambiguities of working with multiple browser engines / window sizes etc. Better yet, becuase it’s a walled garden of WebKit, you can use lots of WebKit specific CSS that hasn’t been ratified as part of CSS3 yet.

The Merchant Process

In order to sell books on iBooks you have to do the following:

  • Obtain a US Tax ID.
    • One option is to get an ITIN – this is long and expensive, requiring sending a passport to the US consulate for ID verification, plus document fees.
    • The second option is quick and cheap – call the IRS in America and get an EIN, as documented here. This takes about 2 weeks for everything to work its way through so that your EIN is recognised by Apple’s systems.
    • NOTE: income earned via the iTunes / iBooks store is taxed in America at (from memory) a 30% rate, which you can then claim back from the Australian Tax Office as a credit under international treaties against double-taxation.
  • Sign up for an iTunes Merchant account to sell on the iBooks store.
    • Free accounts can offer only free books, but don’t require you giving Apple banking & US Tax information.
    • Paid accounts require you to give Apple your bank details (so they can pay you your residuals), and the aforementioned US Tax information, buy you don’t have to pay for the account itself
  • (Depreciated – this program has now closed, and book authoring doesn’t require a dev account) Sign Up for an Apple Developer account so you can download tools and access the developer support forums. The type of account you need is the Safari Developer Program – it’s free, and gives you write access to all the forums which are to do with iBooks, and WebKit. You can read all the other forums. Needless to say, these are all NDA covered.
  • Upload your file, excerpt, screenshots and metadata (pricing, territories etc) using iTunes Producer. iTP will preflight your files, identify any problems, like code bugs, and tell you what they are so you can fix them.
  • Initial approval usually takes about 10 working days, and updates take around the same amount of time.

The Authoring Process

My first recommendation is to read the lessons on R. Scott John’s blog, starting with:

…and ending with part 7.

Then read:

That should give you all the information you need to get the basic thing up and running. Some additional tips:

  • iBooks on the Mac allows you to direct load your EPUB working files to the iPad for preview and debug.
  • iBooks Author doesn’t currently do paginated books, with zoomable art.

Any questions, hit me up in the comments. Oh and one final thing – if this is of use, go buy a copy of The Metaning on iTunes. Researching & collecting all this information together took most of my time over a couple of weeks, and there’s a lot of garbage information out there, or information that’s only available via paid sources – the “buy my ebook on how to make ebooks” type thing. Getting a few book sales would be a nice payback.

If this article was of use, a donation would help support my projects.